Cross-posted at immizen.com.
Sure, overall State of the Union ratings from yesterday's address are down from last year, but we want to take a look at what is happening to Fox News.
Fox News ratings have been falling dramatically since Obama’s reelection as reported in Politico on Jan 30th. And yesterday, even though Faux News was the most watched cable news network in total viewers, that did not apply to younger viewers.
Compared to SOTU ratings from a year ago, Fox News was down 3% overall, 16% in the 25-54 age demographic, and 47% in the 18-49 demographic group with the biggest drop of all networks.
For Republicans, "47 percent" is the curse that keeps on giving.
It seems that Fox News remaining viewership consists of retirees and almost retirees, and while I know people over 54 who are super fit and maintain a healthy life style, I would not be surprised to discover that those people over 54 watching Fox News are of the unhealthy kind whose brains are accumulating brain plaques at an astonishing pace.
As for the reasons to why Fox News is losing viewership, politcususa.com has a nice analysis about this:
As the Republican Party’s demographic base has shrunk, Fox News has followed. The recent news that FNC (Fox News Channel) registered their lowest ratings with the 25-54 demographic in 12 years is not a surprise.